Friday, January 18, 2008

The Future of Making Music

I am fully convinced that the music industry of yesteryear, the one that many people still think exists, the one they talk about in passing on tv shows, the big glitzy powerful multi-national corporation owned and driven music industry where big labels are the gatekeepers to a lucrative career in music, will be almost totally gone in the next few years.

I believe this for a couple obvious and maybe a few less obvious reasons.

1. CD sales are toast - I'll jut download it.

2. Anyone can make a record - Turns out the kid in his basement can make a pretty decent record without paying $200/hr. at Studio XYZ.

3. Indie is Mainstream - Your mom really likes Feist.

4. Entrepreneurship is key - Sorry, but no one is going to stumble upon your demo and 'sign you to a big label'.

5. The interwebs - social networking, facebook, youtube, myspace, computervideonintedoipods, blah, blah, blah.

My view in a nutshell? Successful artists in 2008 will produce there own products (record on there own with a hand selected group of specialized people), find there own fan base through social networks, distribute music and merch on the web, and overall take an entrepreneurial approach to there own music careers.

That's it. Now get crackin'!

Later

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